Post by bapp120 on Mar 13, 2024 12:40:42 GMT 12
The reason being is that allows us to learn the story hidden behind the data. You can understand a unique consumer journey by breaking analysing the metrics that fall within each of the parts of a journey. The ABC Funnel is one of our favourites here within the Girls in Marketing team. So lets begin with. Audience Although the audience category is not a standalone part of the traditional ABC funnel understanding who is visiting your website plays a huge part in solidifying a robust marketing strategy for any business. We think the most important Google Analytics metrics to track when it comes to an audience are Age gender The basic demographics of any audience is their age and gender. These metrics can really be valuable to guide any specific targeting campaigns on social media.
Location The geographic location of your users. This metric can be extremely useful to see if you have a global audience or a more niche audience from a specific country that you can focus more of your marketing efforts on. Acquisition The acquisition is the first point of call when looking at the ABC funnel for your websites performance. Metrics within this category can really help America Mobile Number List you compare the traffic of different marketing channels. The numerical metrics we suggest you closely monitor are Users The number of visitors to your site which can include both new and returning visitors. This should be a staple when reviewing the performance of any website to learn how much traffic it is receiving.
Sessions A session is considered as a period of time from when a user enters a website to when they leave. Within this time a user can have many interactions such as clicking on multiple pages or completing a goal. When taking a deep dive into acquisition its important to use the above metrics and compare these with different channel sources to learn where the highest volume of traffic is coming from such as organic search social media or direct. This tactic can be extremely useful when planning a marketing campaign.
Location The geographic location of your users. This metric can be extremely useful to see if you have a global audience or a more niche audience from a specific country that you can focus more of your marketing efforts on. Acquisition The acquisition is the first point of call when looking at the ABC funnel for your websites performance. Metrics within this category can really help America Mobile Number List you compare the traffic of different marketing channels. The numerical metrics we suggest you closely monitor are Users The number of visitors to your site which can include both new and returning visitors. This should be a staple when reviewing the performance of any website to learn how much traffic it is receiving.
Sessions A session is considered as a period of time from when a user enters a website to when they leave. Within this time a user can have many interactions such as clicking on multiple pages or completing a goal. When taking a deep dive into acquisition its important to use the above metrics and compare these with different channel sources to learn where the highest volume of traffic is coming from such as organic search social media or direct. This tactic can be extremely useful when planning a marketing campaign.