Post by account_disabled on Feb 25, 2024 19:54:20 GMT 12
Many people, when they think about SEO, associate this work with the arduous task of optimizing tags titleand tag descriptions and keywords metafor every page on a website. But SEO is not just about that. It is also necessary to optimize links, images, texts, the hosting location itself and several other aspects of a website's content. And one of the most critical factors in SEO is the popularity of the website : the more accessed it is from the results of a search, the better positioned it will be in future searches. In her book SEO Search Engine Optimization – Bible , Jerri L. Ledford says: “You optimize your website for search engines with the goal of increasing popularity, but your search engine ranking position can be determined by the popularity of your website.” Yes, that's practically Tostines' enigma. For generations younger than millennials, Tostines were a coconut donut-type cookie whose TV commercial had a slogan that posed a question: “Tostines sell more because they are fresh, or are they fresh because they sell more?”.
Anyway, we continue.Jakob Nielsen, in turn, says that newsletters are still the best way to complement a website in terms of communication and relationships with users. So, nothing better than email marketing to complement a website's SEO work, especially its popularity. HOW NEWSLETTERS AND EMAIL MARKETING CONTRIBUTE TO A WEBSITE’S SEO WORK Email marketing should be used to direct users to the website through links, increasing its traffic and, therefore, its popularity . This is how email marketing helps with a website’s SEO work. It is possible to use email marketing to build the popularity of a website even before it is Coinbase Virtual Currency Database created. Furthermore, it is important to create an area on the website for archives of newsletters or email marketing that have already been sent . In this way, the amount of content available on the website will be expanded and, therefore, the pages that can be indexed by search engines will also be expanded. Making the archive of emails sent available is also a great way to convince website visitors to register, as they can check the quality and relevance of the content they will receive by email.
Take the example of Smashing Magazine , which in addition to sending a periodic newsletter to its registered recipients, also makes all editions available on the website, so that anyone, even if not registered to receive it by email, has access to the content. The Smashing Magazine website page displaying the latest newsletter content. And below, the result of a Google search for “U2 Newsletter”. Note that the first result of the organic search is precisely a page related to the newsletter, in this case, the registration page. Having a website page dedicated just to capturing registrations is very important for these cases in which people can search directly for the term newsletter+brand on Google. Results of a Google search for "U2 Newsletter" Mailchimp has a project called Courier that has a newsletter, podcast, book and even a printed magazine, all covering stories from creators and entrepreneurs, lifestyle, tips and inspiration on how to lead an authentic life in your own way. Such a bold project deserved its own website and, of course, an archive with the newsletters already sent , which are quite an incentive for people to sign up to receive the next editions.
Anyway, we continue.Jakob Nielsen, in turn, says that newsletters are still the best way to complement a website in terms of communication and relationships with users. So, nothing better than email marketing to complement a website's SEO work, especially its popularity. HOW NEWSLETTERS AND EMAIL MARKETING CONTRIBUTE TO A WEBSITE’S SEO WORK Email marketing should be used to direct users to the website through links, increasing its traffic and, therefore, its popularity . This is how email marketing helps with a website’s SEO work. It is possible to use email marketing to build the popularity of a website even before it is Coinbase Virtual Currency Database created. Furthermore, it is important to create an area on the website for archives of newsletters or email marketing that have already been sent . In this way, the amount of content available on the website will be expanded and, therefore, the pages that can be indexed by search engines will also be expanded. Making the archive of emails sent available is also a great way to convince website visitors to register, as they can check the quality and relevance of the content they will receive by email.
Take the example of Smashing Magazine , which in addition to sending a periodic newsletter to its registered recipients, also makes all editions available on the website, so that anyone, even if not registered to receive it by email, has access to the content. The Smashing Magazine website page displaying the latest newsletter content. And below, the result of a Google search for “U2 Newsletter”. Note that the first result of the organic search is precisely a page related to the newsletter, in this case, the registration page. Having a website page dedicated just to capturing registrations is very important for these cases in which people can search directly for the term newsletter+brand on Google. Results of a Google search for "U2 Newsletter" Mailchimp has a project called Courier that has a newsletter, podcast, book and even a printed magazine, all covering stories from creators and entrepreneurs, lifestyle, tips and inspiration on how to lead an authentic life in your own way. Such a bold project deserved its own website and, of course, an archive with the newsletters already sent , which are quite an incentive for people to sign up to receive the next editions.